Marketing Channels An Effective Marketing Strategy

Abstract It is imperative for a business to effectively be able to reach out to both its customers and its potential customers in order to be successful. In order for this to occur, companies must develop and utilize the both individuals and groups to deliver the direct flow of products from those producing and providing to the company’s customer base (Pride, 2014). Marketing channels serve many facets and angles through its successive formation and provide the company with the ability to make products available to customers when and where they are needed, and in the exact amounts that they are needed (Pride, 2014). Marketing channels are also most useful tools for management because it is useful in a company’s development and establishment of an effective marketing strategy. Throughout this assignment the research and analysis of why companies use marketing channels will be conducted and discussed, as well as the functions that are performed by these channels, and how the channels both directly and indirectly affect the success of the organization. Use and functions of Marketing Channels Essentially, the uses and functions of marketing channels are to be used by management in order to effectively serve as a link between the buyer and the producer, to place an influence on the corporations pricing strategy, as well as customizing profits and affecting the product strategy. 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