Leadership Essay Example | Topics and Well Written Essays - 1500 words - 4

Leadership - Essay Example There are also positive indications that organizations that are rated highly on diversity are also rated high on other measures of organizational success. (Winston, 2001). Once the diversity and its related issues are identified and acknowledged, the organization can move on to develop systems to co-ordinate and turn diversity into its competitive advantage. One such system, that is perhaps the most crucial one for the entire process to work, is of leadership. There are however, two fold links between leadership and diversity that must be given due consideration. The first arises (as we’ll see in the following paragraphs), due to the fact that it is extremely relevant that leaders and managers acknowledge diversity of the workforce and also, and that they are trained in their approach to direct a diverse people. The second link is due the growing need to encourage more leaders from among those who come with a diverse background. The first issue is pertinent as many of the leadership theories postulate that the leaders’ social skills, intelligence, attitudes, and traits like decisiveness and self-confidence, play a crucial role in his ability to motivate and lead. (Stogdill,1974). Other theories, like the contingency theories, also put forward the ability of the leaders to adjust to the situation and to adapt a flexible approach – an approach that is perhaps the most required one for leading a diverse workforce.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  This is especially true in the light that people working together in teams, are required to share healthy working relationships, and to complement each other’s skills. The link between diversity and leadership can be identified by the fact that a leader’s task becomes important in a diversity environment, as he is required to keep heterogeneous teams motivated to work together and to stimulate synergistic outputs.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Secondly, a point to note here is that there is a need to encourage leaders from diverse

Gout as a Metabolic Disorder Research Paper Example | Topics and Well Written Essays - 2750 words

Gout as a Metabolic Disorder - Research Paper Example When urates in the blood reach the physiological saturation levels, they crystallize to form monosodium urate (MSU) and gradually accumulate in tissues. This leads to development of asymptomatic hyperuricemia which results into gout (Luk & Simkin, 2005). The clinical manifestations of gout include acute gouty arthritis, deposition of MSU crystals in soft tissues leading to formation of ‘tophi’, urate urolithiasis along with rare incidences of nephropathy. The disease develops in four stages; an asymptomatic hyperuricemia, acute gout with intermittent flares, the intercritical period, and chronic gout (Sundram, 2010). The prevalence of gout have been on a rise during the last few decades chiefly due to changes in life style patterns and increased longevity. In US prevalence has been estimated to be 5.1 million during the period spanning 1988-1994 by the third national health and nutrition examination survey (NHANES III). 5.2 cases per 1000 have been reported by the US man aged care database during the year 1999 compared to 2.9 cases in 1990. The disease prevalence rates reportedly are higher in older men than those of rheumatoid arthritis. Incidences of gout have also escalated during the last two decades with annual levels reported by Rochester Epidemiology Project to be twice as high as those reported two decades earlier for primary gout. Higher incidences of disease are reported in men than in women with increased incidences reported with advancing age in both sexes (Weaver, 2008). Despite high prevalence and severe burden of the disease, frequent mismanagement of the disease leads to avoidable incidences of morbidities and mortality (Luk & Simkin, 2005). The current report aims to present an in depth exploration of the risk factors, pathogenesis and treatment modalities of gout. RISK FACTORS Sex Men have a higher level of serum urate rendering them significantly more vulnerable to gout with higher probability of development of gout in men below t he age of 30 compared to women of comparable age. The risk of gout development in men peaks in the age range of 75-84 years, while in women the risks are higher during post menopausal phase. After the age of 60, both men and women are equally vulnerable to the disease (Rott & Agudelo, 2003). Diuretics Diuretic intake is a major cause of hyperuricemia since it causes significant enhancement of reabsorption of uric acid in kidney (Rott & Agudelo, 2003). Several other medications such as low dose aspirin, cyclosporine (increases tubular reabsorption of urate), pyrazinamide, ethambutol, and niacin also lead to hyperuricemia (Weaver, 2008). Comorbidities Individuals with hypertension, insulin resistance, cardiovascular diseases, neuropathy, hyperlipidemia, chronic kidney diseases and metabolic syndrome are highly vulnerable to gout (Rott & Agudelo, 2003). Lead exposure has also been found to be associated with gout (Sundram, 2010). Poor urate clearance may render a hemodialysis patient v ulnerable to urate deposition and gout. Obesity Individuals with a body mass index (BMI) in the range of 21-22 have been reported to be at much lower risk of developing gout compared to individuals with higher BMI. Alevel of 35 raise the risk three fold. Obesity has been found to be associated with enhance urate synthesis and lower excretion of urate from the kidneys; thereby leading to raised serum urate levels (Weaver, 2008). Dietary Habits A diet rich in meat such as red meat, organ meat; and sea food has been associated with higher vulnerabilities to gout. The same has also been reported for alcohol consumption; especially beer (Choi et al. 2004). On the contrary, purine rich vegetables exhibit no correlation with gout development and dairy products lower the risk marginally (Weaver,

Legalization of Marijuana in America Final Drft Essay

Legalization of Marijuana in America Final Drft - Essay Example Lately, discussion and push for legalization of the drug by pro-marijuana activists has intensified to an extent of triggering serious political interests. This has manifested through the recent comment by President Barrack Obama that marijuana is just like cigarette and alcohol with a promise that Federal government will not interfere with marijuana laws established by individual states. Moreover, governors and state legislatures have publicly commented alongside declaring their positions as far the discussion about the legalization of the drug is concerned. Apart from initial introduction of marijuana in America in 1545 by Spanish, marijuana laws began to exist as early as 1920s. Michael and Renee (2003) attribute the wide spread popularity of marijuana in 1920s to the prohibitive laws established during the Prohibition Era. The era saw the outlaw of alcoholic drinks and people had to resort to marijuana that came from widespread hemp plant. The laws restricted the use of recreational marijuana to the jazz musicians who only took the drug when in dance clubs entertaining people. According to Pfeifer (2011), between 1850 and 1942, the government of USA listed marijuana in Pharmacopeia, and prescribed for conditions like nausea, labor pains and rheumatism. During 1850s through to 1930s, marijuana gained popular use as an intoxicant. Another marijuana law called Marijuana Tax Act came into force in 1937 (Hart & Ksir, 2011). The purpose of the law was to levy tax of one dollar on all growers, importers, buyers, sellers, veterans, physicians and any person prescribing it, using commercially or possess it. Failure to adhere to the Act and handling o marijuana without tax stamp of the Treasury Department would attract a fine of up to $2000, five year imprisonment or both (Michael & Renee, 2003). Regulation 1 later inserted in the Marijuana Tax Act required the Bureau of Narcotics and police of the Treasury Department to conduct inspection and monitoring the use,

Gout as a Metabolic Disorder Research Paper Example | Topics and Well Written Essays - 2750 words

Gout as a Metabolic Disorder - Research Paper Example When urates in the blood reach the physiological saturation levels, they crystallize to form monosodium urate (MSU) and gradually accumulate in tissues. This leads to development of asymptomatic hyperuricemia which results into gout (Luk & Simkin, 2005). The clinical manifestations of gout include acute gouty arthritis, deposition of MSU crystals in soft tissues leading to formation of ‘tophi’, urate urolithiasis along with rare incidences of nephropathy. The disease develops in four stages; an asymptomatic hyperuricemia, acute gout with intermittent flares, the intercritical period, and chronic gout (Sundram, 2010). The prevalence of gout have been on a rise during the last few decades chiefly due to changes in life style patterns and increased longevity. In US prevalence has been estimated to be 5.1 million during the period spanning 1988-1994 by the third national health and nutrition examination survey (NHANES III). 5.2 cases per 1000 have been reported by the US man aged care database during the year 1999 compared to 2.9 cases in 1990. The disease prevalence rates reportedly are higher in older men than those of rheumatoid arthritis. Incidences of gout have also escalated during the last two decades with annual levels reported by Rochester Epidemiology Project to be twice as high as those reported two decades earlier for primary gout. Higher incidences of disease are reported in men than in women with increased incidences reported with advancing age in both sexes (Weaver, 2008). Despite high prevalence and severe burden of the disease, frequent mismanagement of the disease leads to avoidable incidences of morbidities and mortality (Luk & Simkin, 2005). The current report aims to present an in depth exploration of the risk factors, pathogenesis and treatment modalities of gout. RISK FACTORS Sex Men have a higher level of serum urate rendering them significantly more vulnerable to gout with higher probability of development of gout in men below t he age of 30 compared to women of comparable age. The risk of gout development in men peaks in the age range of 75-84 years, while in women the risks are higher during post menopausal phase. After the age of 60, both men and women are equally vulnerable to the disease (Rott & Agudelo, 2003). Diuretics Diuretic intake is a major cause of hyperuricemia since it causes significant enhancement of reabsorption of uric acid in kidney (Rott & Agudelo, 2003). Several other medications such as low dose aspirin, cyclosporine (increases tubular reabsorption of urate), pyrazinamide, ethambutol, and niacin also lead to hyperuricemia (Weaver, 2008). Comorbidities Individuals with hypertension, insulin resistance, cardiovascular diseases, neuropathy, hyperlipidemia, chronic kidney diseases and metabolic syndrome are highly vulnerable to gout (Rott & Agudelo, 2003). Lead exposure has also been found to be associated with gout (Sundram, 2010). Poor urate clearance may render a hemodialysis patient v ulnerable to urate deposition and gout. Obesity Individuals with a body mass index (BMI) in the range of 21-22 have been reported to be at much lower risk of developing gout compared to individuals with higher BMI. Alevel of 35 raise the risk three fold. Obesity has been found to be associated with enhance urate synthesis and lower excretion of urate from the kidneys; thereby leading to raised serum urate levels (Weaver, 2008). Dietary Habits A diet rich in meat such as red meat, organ meat; and sea food has been associated with higher vulnerabilities to gout. The same has also been reported for alcohol consumption; especially beer (Choi et al. 2004). On the contrary, purine rich vegetables exhibit no correlation with gout development and dairy products lower the risk marginally (Weaver,

Perceptions of RN associated with screening for PPD Dissertation

Perceptions of RN associated with screening for PPD - Dissertation Example It has been found that postpartum depression not only has both short- and long-term consequences for the mother but also for her newborn child and thus its timely recognition, diagnosis and treatment is vital (Field, 2010). Statistics reveal that each year, approximately 400,000 infants are born to depressed mothers who are thus, at a risk of having adverse emotional, behavioral and physical health outcomes (Joy, 2011). As stated by Beck (2002), postpartum depression is â€Å"a dangerous thief that robs mothers of the love and happiness they expected to feel toward their newborn babies (Beck, 2002, p. 453)†. Studies have revealed that in short term, the mothering practices that become compromised due to the detrimental effects of PPD on the mother’s attitude towards the child include breastfeeding practices, sleep routines, visits to the well child clinic and follow-ups for vaccinations, and overall safety practices (Field, 2010). Moreover, in long-term, PPD impairs con ducive interactions between the mother and the child, negatively impacts nurturance and leads to poor parenting all of which contribute towards negative outcomes for the child, including and not limited to, poorer cognitive development, greater incidence of behavioral issues (such as antisocial and risk taking behaviors) and constrained social interactions on the part of the child such as less sociability (Beck, 2002; Field, 2010). Since this disorder is so common and has such serious and long lasting consequences, it is imperative that appropriate interventions be undertaken in a timely manner in order to prevent the occurrence of the aforementioned negative outcomes. Moreover, as pointed out before, since culture is an important determinant in the etiology of PPD, and postpartum depression has been defined as a â€Å"culture-bound syndrome† (Zubaran, Schumacher, Roxo, & Foresti, 2010) it is important for health care professionals to be aware of the role of culture in the ca usation of PPD and the management, including both diagnosis and treatment, of this disorder should be tailored using a transcultural approach. It has been elucidated that nurses play a significant role in the management of PPD, since they are involved in both screening the women for PPD and also in its treatment, including the provision of counseling services and appropriate referral services when required (Driscoll, 2006). In order to facilitate the provision of these services, nurses need to be culturally sensitive and should approach each woman keeping in mind her cultural, racial and ethnic background and offer culturally appropriate solutions accordingly (Callister, Beckstrand, & Corbett, 2010). Till date most of the literature centered around postpartum depression is predominantly quantitative in nature and the few qualitative studies that do exist focus on elucidating the role of culture in the etiology and causation of PPD. There is a paucity of studies focusing on determini ng the nurses’ experiences and perceptions in providing care for women suffering from postpartum depression, which is pertinent in this setting as nurses are the primary caregivers for patients suffering from postpartum depression. Moreover, there is also an acute shortage of studies examining the different culture appropriate solut

International Law †Definition Essay Example for Free

International Law – Definition Essay There have been many attempts at codifying the laws governing international activities. An international law essentially governs international activities, or activities that have international implications, between two sovereign nations or entities by common rules, standards and conditions. The concept of legally binding agreements with an international scope was first introduced by Jeremy Bentham in the last quarter of the 18th Century (ILC, 2009). Jeremy Bentham was an English philosopher who first coined the idea of an international law that would regulate all important activities or aspects of international activities like commerce, justice, high sea activity, illegal acts, sovereignty, self defense and crime (Britannica, 2009). International law is inherently different from other laws as it primarily addresses the concerns of nations and not private citizens. It can legally be categorized into three different legal disciplines: 1. Public international law deals with common law issues between sovereign states and international organizations. Legal areas that are covered under the ambit of Public international law include international crime, high sea issues and humanitarian laws. 2. Private international law also called as conflict of laws, addresses the issue of ‘private relations’ across national borders and decides on the jurisdiction of the law. It has its roots in all the conventions, model laws, sovereign laws, legal guides, and all other documents and related instruments that govern such international relationships (ASIL, 2009). 3. Supranational law also called the law of supranational organizations, governs regional agreements between two international entities and distinguishingly nullifies laws of the respective nations in a situation of conflict with their sovereign laws. Public International Law Public international law relates to the form and ‘conduct’ of individual states and various organizations across the globe. Over a period of time, there has been an increased international activity and globalization has further enabled internationalization of issues. These issues, whether, economic, geo-political, environmental, criminal or else, find their right place under the ambit of Public international law. Public international law mainly has two branches that that deal with international issues. ‘jus gentium’ or ‘Law of nations’ was initially used by the Roman empire when they dealt with foreigners. Law of nations is a common law among nations that deals with issues like peace and war, extraditions, national boundaries and international diplomatic exchanges (Wiki, 2009). The other branch of Public international law, known as ‘Jus inter gentes’, also finds its roots in the Roman law system. This branch mainly deals with international treaties, conventions and other agreements between sovereign nations and international organizations. Public international law is also used to address sovereignty issues of nations, their boundary issues and jurisdictions. They also identify the legal responsibilities of a state, their jurisdiction of a territory and other territorial issues. This may lead to a situation of conflict between the international law itself and the sovereign state. Private International Law Private international law as described earlier addresses the issues between two private international entities. This branch of law regulates all the lawsuits that involve an element ‘foreign’ in nature and ones that may result in different interpretations and judgments depending on the jurisdiction of the subject (Collier, 2001). Private international law, in a situation of conflict between two international entities, determines if the proposed forum has any jurisdiction at all over the conflict situation. It then analyses and decides on the ability of competing state laws in dealing with the dispute. This branch of international law is also responsible for enforcement of the law. The term ‘conflict of Laws’ generally refers to the disparities between laws and reflects this disparity irrespective of the fact whether the legal system is international or inter-state. The term ‘conflict of laws’ is used by countries with common law system whereas the term Private international law is used more appropriately in cases where civil law countries are involved. The term that was initially used by and American lawyer and Judge Joseph Story for a common gamut of international laws, was discarded later by the common law researchers but was adopted by civil law lawyers (Collier, 2009). Since Private international law deals with international territorial disputes and also decides on legal jurisdictions of nation states, it is generally not easy to enforce decisions. There are two different lines of legal thinking that that try to define this law. One called ‘universalism’ is a stream of thinking where the researchers believe that this branch of law is a part of international law and applies in uniformity and is legally binding to all the nation states. The other group of researchers claims it to be ‘particularism’, according to which each state has its own unique norms of private international laws and pursues them in line with its policies. There are two major areas of functioning for Private international law. ‘Sensu stricto’ or narrow sense comprises of these set of rules and guidelines that actually determine the applicability of law of a nation in relation to the dispute. ‘Sensu lato’, also called as broader sense, comprises of a set of legal guidelines that has a direct bearing on material norms crossing the borders of a state (Collier, 2009). This branch of Private international law normally deals with global issues like international insurance, realty and financial disputes. It was in 1834 that Joseph Story’s treatise on the conflict of laws introduced the contemporary field of conflicts to the system of international law. His work had a great influence on the further legal research done on English laws and thus became the heart of Private international laws for most of the commonwealth countries. Sources of International law International law has evolved over a period of time and has its roots in the Middle Eastern and European history. It was Muhammad al-shaybani who first introduced the Law of the Nations at the end of the 8th century. These were the early legal treaties that explored applications of Islamic ethical code of conduct, and Islamic economic and military jurisprudence in relation to international law. Even though these treaties were in their nascent stage as per today’s complexity of issues, they still covered a number of areas under the ambit of international law, including treaties involving diplomats and diplomatic issues, issues of war, hostages and prisoners of war, and also women, children and civilian protection issues, especially during conflicts (wiki, 2009). The first ever treaties discovered in European history were written by a philosopher, theologist and jurist, Francisco de Vitoria, a staunch Roman Catholic, in late 16th century. Most of these legal opinions by the researchers were greatly influenced by the Islamic International laws that were the only legal International law treaties that took shape in the previous few centuries. Another legal scholar Hugo Grotius in the early 17th century further researched on the international treaties governing international laws and was credited for his legal endeavors (Wiki, 2009). The concept of sovereignty further evolved from the 17th century to the early 20th century in Europe. It was in Munster, in 1648, Germany that the first such instance of any treaty governing the concept of international law called ‘Peace of Westphalia’ took shape. This is when nationalism took precedence and people started identifying themselves with a certain nation-state. It was in the United States that history saw for the first time a modern instrument of international law take shape. Lieber Code was passed in 1863 by the Congress of the United States to govern actions of US forces involved with the civil war (Wiki, 2009). This was the first ever written law detailing guidelines and rules of war that were adhered to by all the civilized nations. The sources of International law are various resource materials and the processes that have shaped it over a period of time. Most of these processes or the building blocks of rules were greatly influenced by the politics in general and the legal theories by the researchers or philosophers. The decisions taken by the judges and the writings by the jurists are considered the auxiliary sources for the development of the international law. The international treaties between nation states and organizations, and the customs are also considered international laws of equivalent legitimacy (Wiki, 2009). As per the International Court of Justice, Customs are considered a primary source for International law, along with general principles of law and various treaties. International law and Customs Customary law is already acknowledged by the International Court of Justice by a statute in Article 38(1) (b), and is also incorporated in United Nations charter by Article 92 (Villiger, 1985). Customary laws are applied by international agencies in addressing the issues related to international disputes where the application of customs is considered an equivalent to the general practice accepted a part of International law applicable to the dispute. As a thumb rule, as and when a practice becomes a custom, it is applicable to all the member states of the international community. These states are bound by these customary principles whether or not they have consented for it, unless they opposed it from the start. Customs have long been a primary source for International law. Even though codification of customary laws took place in 1899 and 1907 in the Hague and Geneva conventions, some customs that were codified, like the ‘laws of the war’, had long been the part of international customs. The new codification of customary civil laws developed over a period of time since the middle ages. The customary expressions of law that were repetitive and were widely accepted within a particular community were written into laws by the local jurists. An example of such law would be ‘custom of Paris’ that regulated the community within Parisian region (Villiger, 1985). The term ‘customary law as a part of International law, also refers to the legal norms that were developed over a period of time and with customary exchanges between two independent states either through diplomacy or with wars. Though customary laws are not considered as superior as other laws written by statute or treaties in the International law system and are loosing their influence, they still are considered and recognized as building blocks for the ever evolving international laws and given great thought in most of the scholarly works by jurists. We may find examples of strong customary laws across the globe, like the Canadian aboriginal law, that have a constitutional backing and thus have an increasing influence over deciding factors (Villager, 1985).

Business Plan And Marketing For Aroma Boutique Marketing Essay

Business Plan And Marketing For Aroma Boutique Marketing Essay The Aroma Boutiques mission will be contributing holistic therapy treatment to health care professionals in and around the Paphos area in Cyprus. The therapeutic company will originally provide are Aromatherapy and Reflexology treatments. The Aroma Boutique will present a professional image and manner when carrying out a Complementary and Alternative treatments. Everything we do is interconnected to all the parts of our lives. The Aroma Boutique responsibility is that when treating a patient or client, we are entering a relationship with her and we want to make and keep this a positive one. (V. Pitman and K. Mackenzie, 2002). This small business includes a health care professional who provides healing process to restore health using reflexology technique and essential oils. Our higher goals are health and safety. We support the patient to be more open to their possibility of change and give them staying power and courage to see the healing process through to its conclusion. The name of the company is Aroma Boutique which has been checked and no other business is present with the same name in Cyprus. The Aroma Boutique will be awaited to generate _________ per annum of business income. The specific treatments will be priced at an average of  ­Ã‚ ­Ã‚ ­____ for an hour and a half with consultation form and aftercare advice. The business income is based on 10-20 clients a week, operating for 44 weeks of a year. The amount of money will achieve to make a profitable and independent company. The workforce will comprehend of only one person and they will operate as a sole-trader from a privately residence hotel. Business Opportunity Theodora Polydorou will open the small company with the name Aroma Boutique in Paphos, Cyprus. Theodora will begin trading in September 2013 and will propound service which supply Complementary and Alternative treatment such as Aromatherapy and Reflexology. This new and small business started by a currently qualified graduate with a BSc Complementary Therapy (Aromatherapy and Reflexology). This business will trade from a privately residence hotel with specific treatment room. Moreover, some health professionals commented that their jobs are very stressful. Many professionals experiences burn-out at some point, and some health professionals find it unbearable, prompting them to leave clinical medicine for a non-clinical career, or perhaps even leave the healthcare industry altogether (www.healthcareersabout.com ). Considerable research has been devoted to job stress among different groups of health professionals. Mean stress scores on the HPSI were significantly different for all three professions, with nurses reporting the greatest level of stress. Frequency of exposure to individual stressful job situations also differed significantly among the professional groups (Behavioral Medicine, 1988). However, many health professionals have provided numerous ideas for relieving stress and preventing burn-out. All registered practitioners must be assured of the relevance and accountability of the therapy which they are using. On the subject of Accountability the UKCC Guidelines for Professional Practice in 1996 (p.8) state: Accountability is an integral part of professional practice, as in the course of practice. The service supply by Aroma Boutique will advantage clients by relief stress level and improve the condition of the mind giving some effect to the behavior of a person. Therapists must be devoted to the Code of Conduct of their Professional Organization. Therapists should not give a medical diagnosis or promoting the sale of goods. Consequently, the personal information and details of clients will have to kept safety. All communication between the patient and the therapist is confidential. Issues of safety and risk for the therapist when working alone are of increasing importance (A. Left and H. Marquardt, 2000). A number of areas of potential vulnerability should be addressed before beginning practice, in order to minimize it not eliminate such as risks. Customers will be interested in Aroma Boutique because it promotes health and safety treatments. The treatments encourage relaxation and this must be seen as a major benefit on the road to good health and maintenance (Renee Tanne, 2003). Aroma Boutique will have Aromatherapy treatments using essential oils and Reflexology treatments. General Product Safety Regulations and register to regulating body of the IFPA (International Federation of Professional Aromatherapists) and IFR (International Federation of Reflexology) will be included. There is a new legislation around Health and Safety. This new legislation includes recent amendments to accident investigation techniques, fire and hazardous substance legislation. According to the Reflexology Association of Canada defines that reflexology is a natural healing art based on the principle that there are reflexes in the feet, hands and ears and their referral areas within zone related areas, which correspond to every part, gland and organ of the body. It encourages the digestive system, increase the circulation, reduce stress and promote good health and well-being. The vision for the future of this small business is that it will be efficacious and favorable within one year. Therefore, the clients will be delight with their treatments. The services of Aroma Boutique will offer full Aromatherapy massage with essential oils and full Reflexology treatments with natural creams. The benefit of the company is that relieving stress, depression and generally it enhance psychological and physical well-being. Customers will be happed in the Aroma Boutique as it provides enjoyable with special knowledge of health care professional. The health benefit of Aromatherapy is that provide healing of both the mind and the body. Most are used in blends with others essential oils to create a specific result, such as soothing, anxiety, stress, easing nausea or relieving headaches. For instance, Lavender essential oil benefits are relieve pain, remove nervous tension, enhance blood circulation and treat respiratory problems. 1.3 Management team and personnel The workforce will comprehend of only one person and they will operate as a sole-trader from a privately residence hotel. Aroma Boutique includes Aromatherapy and Reflexology treatments and it promotes natural creams, lotion, essential oils and candles. In the geographical area of company there are already services that promote Complementary Therapies in Paphos. The rent of the company is about  £800 per month, which is includes electricity, gas and water. The salary will be considered in around  £800 per month and  £Ã‚ ­Ã‚ ­Ã‚ ­____ per year. The salary will be increase when the outgoings and profit decrease. ______________________________________________________________________________________________________________________ Operations The Aroma Boutique will be located in a private residence hotel property, in a specific treatment room. The workforce will comprehend of only one person and they will operate as a sole-trader. The benefits of this location will be that the hotel is on the beach, within walking distance from Paphos Harbour and 1 Km from the town centre of Paphos (www.hotelclub.com ). Moreover, the benefit of the business will be that the rent of the hotel includes electricity, water and gas. However, the disadvantage of the business is that the sole trader has the personal responsibility of payments, insurances, bills, clearing and planning permissions of the Aroma Boutique business. The operations of Aroma Boutique include legislation around Health and Safety Association of Cyprus, Health and Safety (First Aid) Regulations 1981 and Consumer Protection Act 1973. In addition, Aroma Boutique will be registered to regulating body of the IFPA (International Federation of Professional Aromatherapists) , IFR (International Federation of Reflexology) and General and Product Safety Regulations. The Social Insurances of Cyprus applied to all workers such as employees and self-employees. The insurance are fire alarms, security alarm and Health Insurances that include Hospital and employees insurances. The Social Network will be needed in this business for keeping financial data sheets, confidential client records, website of advertising, communications with clients, searching and online bills. The information of clients will be kept in safety place for confidentiality and additional support. Basic Financial Forecasts The workforce will comprehend of only one person and they will operate as a sole trader from privately residence hotel. In terms of accounting, the sole trader will need to submit an annual self assessment form to HMRC (HM Revenue and Customs), registered as self0employed, and keep accurate and up-to-date records of all business transactions and accounts. Moreover, self employed people are liable for class to NI contributions (currently  £2.40 per week: 2010/11 Tax Year). Corporation Tax is essentially a tax on a sole trader companys profits. The sole trader doesnt usually need to register for VAT (Value Added Tax) until the self employed turnover reaches a certain limit in any 12 months. The VAT is currently  £ 70 000. Capitan Investment for Aroma Boutique business is  £5000. The sale trader can see five clients per day. In result self employed can have 70-75 clients per year and 360 treatments per year. Aroma Boutique will open for 5 days per week, particularly on Monday until on Friday. Six clients a day should be a maximum to ensure the therapists is not overworked and that the clients get a good treatment. Take a minimum of fifteen minutes break between each client (Renne Tanner, 2003). Aroma Boutique will open from 8:30pm to 7:30am with 7 repeat breaks. Sales: 5% discount for first contact. 10% discount for second contact. 50% discount for sixth to twelfth contact. If you pay first 8 treatments, you will have 20% discount with free facial cream for women or free body cream for men. If you pay first 6 treatments, you will have 10% discount. For Student/ Family members/ older people will have 10% discount with one free treatment. For Christmas, Easter and specific holidays gifts are available. The revenues of company are gained from the sales of oils, creams and candles that are supplies by the company and the payment of treatments by clients. The amount of money that is acquired from the revenues of company are  £3000. The cost of sales is  £300 for the first month associated with the above. The Fixed Costs includes rent which is  £600, salary which is  £1000, advertising which is  £200, a delivery van expense which is  £50, interest of loan which is  £200 and bills which is  £200. The Overheads includes Office Furniture which is  £3000, insurance which is  £200, equipments which is  £800, laptop and printer which are  £900 and licenses which is  £100. The equipments of Aroma Boutique are bed, couch roll placed on the trolley and couch, chair or stool, towels, sheet and other cover, pillows, clean gown for the client, uniform for the therapist and a blanket in case the client becomes cold. Moreover, bolster or rolled up towels, CD player, client consultation form and pen. Therefore, the trolley should contain the following items which are essential oils, carrier oils, bowls for clients jewelry and cotton wool, antiseptic wipes and tissues. The sole trader will buy her essential and carrier oils from Essential Oil Online Ltd (http://www.essentialoilsonline.co.uk/). Also, the sole trader will buy her bed, trolley, couch roll, chair or stool and uniform from the website of the EBAY (http://shop.ebay.co.uk/?_from=R40_trksid=m570_nkw=MASSAGE+TABLE). Clean and fresh cotton sheets, towels or paper towels are used to cover the bed and must be changed regularly. Clean cotton or paper towel is also needed to place under the feet of each patient. It believed that 1000ml of carrier oils will need to be bought and10 rolls of couch roll will need to be bought every six months. The general Licences and permission of Aroma Boutique business are general business permit, a sales permit, a professional licence, a food service permit, a child care licence, a sign permit and client permit. The Social Insurance Scheme of Cyprus applies to all workers (employed and self employed). In the case of self employed person, the contribution is 16.9% on the insurance income of the person concerned. A self-employed person is liable to pay contributions for each contributions week in which he/she has worked. For example, fire alarm insurance, for security alarm (CTV), health insurance that include hospital and employees insurances. The costs of the insurances will be  £200. This company will have contact with clients due to the facts that legislation will have for their protection such as Consumer Protection Act 1973 (www.cyprusconsumers.org.cy). The Aroma Boutique are legislation around Health and Safety Association of Cyprus, including Cyprus Health Service Promotion Board and Health Safety (First Aid) Regulations 1981. General Product Safety Regulations and register to regulating body of the IFPA (International Federation of Professional Aromatherapist) and IFR (International Federation of Reflexology) will be acquiescing. Section 2: 2.1 Marketing Strategy The process of developing a strategic marketing plan helps insure that all tactical marketing programs support the Aroma Boutiques goals and objectives, as well as convey a consistent message to customers. The Marketing Strategy for the Aroma Boutique will be effective and supportive to cover the particular needs of customers. The Marketing Strategy includes PESTLE and SWOT analysis to be productive. A SWOT analysis should be attend after the PESTLE analysis, as the external environment impacts on the strengths, weaknesses, opportunities and treats that the business faces. PESTLE analyses are the Political, Economical, Sociological, Technological, Legal and Environmental factors of Aroma Boutique plan. Political factors: The integration of Complementary Therapies into health care practitioners is current political factor. Australian General Practitioners (GPs) said that esoteric therapies such as spiritual healing, aromatherapy and reflexology seem to be relatively safe and ineffective. In addition, GPs said that the risks of Complementary Therapies were seem to mainly arise from incorrect, inadequate or delayed diagnosis and interactions between Complementary Medications and pharmaceuticals (Journal of Alternative and Complementary Medicine, 2005). This is harmful research for Complementary Therapy. However, as we know, there is lacking evidence from these therapies. There is a need to provide funding for further research from Complementary therapies. Economical factors: The financial difficulty it would have a negative effect of the products that Aroma Boutique provided. The quality, quantity and the price of products will be regularly ascertained by the sole trader of Aroma Boutique. Consequence, it will support team like NHS (National Health Service) that will increase the clients of company. However, Cyprus doesnt support the National Health Service (NHS) because of the finance. Finance minister of Cyprus Charilaos Stavrakis said: Final decisions should already have been made and the finances should have been sorted as a result we promote the NHS (www.cyprus-mail.com). Sociological factors: The social attitude against work and lifestyle has been seems to be very stressful. People want more and more in their life as a result, people are working longer hours. People using Complementary therapy will be less stressful and tired. People respecting and interesting in Complementary and Alternative Medicine, so they respect our job. Aroma Boutique is attractive place with healthy environment that people can enjoy it. Technological factors: Develop of technology will affect the Aroma Boutique because of the wed advertising. With Facebook page, Aroma Boutique will communicate with clients and will be selling more products. Customers will be informed of special events such as Christmas, and they will be interested to enjoy it. These aids can be very effective for the company. Legal factors: Legal aspects that would be allowable in the operations of the Aroma Boutique are legislation around Health and Safety Association of Cyprus, including Cyprus Health Service Promotion Board and Health Safety (First Aid) Regulations 1981. Therefore, legislation about clients protection is Consumer Protection Act 1973 (www.cyprusconsumers.org.cy). General Product Safety Regulations and register to regulating body of the IFPA (International Federation of Professional Aromatherapist) and IFR (International Federation of Reflexology) will be acquiescing. Future legislation about Health and Safety will be change. This new legislation is designed to keep busy health and safety beside. The current course includes recent amendments to accident investigation techniques, fire and hazardous substance legislation (www.reedlearning.co.uk). Thus, the clients will trust and support the Aroma Boutique. Environmental factors: Aroma Boutique will have interesting environment with attractive decoration. It is on the beach, within walking distance from Paphos Harbor and 1 Km from the centre of Paphos (www.hotelclub.com). Customers will be relaxed with the beautiful view of Aroma Boutique. The EU has some of the highest environment standards in the world, developed over decades to address a wide range of issues. Total the main priorities are recycling, combating climate change, reducing health problems from pollution and using natural resources more responsibly(www.europa.eu). This legislation is promote a more efficient and accelerated process for healing environment. SWOT analysis of external and internal impacts on the strengths, weaknesses, opportunities and threats that Aroma Boutique faces. Strengths: Aroma Boutique provides new natural products such as candles, lotion cream, essential oils and fragrance oil. These specific products will interest the clients with guaranteed high level of quality. Patients will be worry less about their condition after receiving treatment in Aroma Boutique. The aroma of natural essential oils stimulates the brain to trigger a reaction. Aromatherapy stimulates the immune system, strengthens resistance to disease and helps to combat infections. It can alleviate headaches and helps to deal with different emotions, such as anxiety, stress and depression. The sole practitioner has high level qualification with a BSc (Hons) Complementary Therapies and appropriate knowledge of Aromatherapy and Reflexology. The Aroma Boutique will be operated by a sole trader, as a result, there will not have to deal with any internal issues. Weaknesses: Many people would find it very stressful to be dependent on constantly finding work, rather than to be on regular salary (Hinks, 2000). These external factors will have an effect on the business because the sole trader will be stressful in her work. On the other hard, competitors has more experiences than the sole traders because they working for many years. The new business has no previous experiences of running a business. If the products works, people will buy it. By doing your homework and researching the efficacy of your product you will have the facts readily available to interested customers (Hinks, 2000). Opportunities: There is a growing area of possibilities of employment as complementary therapies grow in status and acceptance (Hinks, 2000). More clients will be visit the Aroma Boutique because it helps relieve health problems and improve the quality of life. Events health care organizer of Cyprus Victoria Costantinou said: We have many more therapists living in Paphos now. We have aromatherapists, osteopaths, and numerous health professionals in the district. The Complementary Therapy in Paphos has increase and the Aroma Boutique will have many interesting clients. Aroma Boutique shows the benefits of aromatherapy, while clients are getting paid without having to spend a penny. People will be interesting to invest in Aroma Boutique business in order to expand. The products will have the ability to become more popular because of technological developments. Facebook page and email will be connecting the business and other therapists as well as health care practitioners. Threats: Some practitioners have not helped the general image of Complementary Therapies by offering methods of treatments that are unreliable (Hinks, 2000). As a result the business will assure potential clients that the therapy has an objective credibility. Technological improvement could be regarded as a threat, like the manage chair, which could solicit Aroma Boutique clients. 2.2 Marketing Objectives Smart objective is a way of evaluate the objectives or ambition of a company including measurable, specific, achievable, time and realistic goals. Sole trader uses strong Marketing to build the business awareness. Networking and Connecting within sole trader community are important to get new clients in Aroma Boutique Company. The objective is specific, if the business will have 5 clients per week for the first months. The business is achievable as it only needs 2-3 new clients a week. Take a minimum of fifteen minutes break between each client. Six clients a day should be the maximum to ensure the therapist is not overworked and that the clients get a good treatment. (Renee Tanner, 2003) The realistic goals of marketing objectives are that Aroma Boutique will give to the clients free items when clients spend above a specified amount of treatment. Free offers help with the buying decision and increase sales of business. The objectives are achievable as the sole trader knows what makes Aroma Boutique different from competitors. During a year, sole trader will analyze her competitors strengths and weaknesses. For instance, Aroma Boutique is increasingly offering unique products to differentiable themselves from the common facials and body treatments. 2.3 Implementation Marketing Tactics: The Marketing Tactics of Aroma Boutique includes 4 Ps which are product, price, place and promotion. Product: Aroma Boutique having a great product as a result people loves oils so much that they buy them again and again and tell their friends. Aroma Boutique product are cream lotions, candle, essential oils and fragrance oils. Sole trader will ask for suggestions and honest feedback due the fact that it will decrease the quality of product. Price: Full body aromatherapy massage:  £50 Facial/Indian massage:  £20 1st treatment Urgent Care Routine Reflexology:  £30 8 treatments in Aromatherapy:  £420 6 treatments in Aromatherapy:  £370 8 treatments in Reflexology:  £300 6 treatments in Reflexology:  £240 The prices maybe will be decrease in few years. Place: The workforce will comprehend of only one person and they will operate as a sole-trader from a privately residence hotel. The name of hotel is Alexander the Great. It is located on the South-Western side of the isle of Cyprus. It is on the beach, within walking distance from Paphos Harbor and 1 Km from the town centre of Paphos (www.hotelclub.com) Promotion: They are cheap online advertising methods that customers will be attracted such as Facebook page. Moreover, Aroma Boutique will find cheap shipping and delivery services for their product such as Akis Express Ltd. Clients can see our advertising in labels in busy road in Paphos. The promotional materials will include leaflet in beauty shop or in shopping centre. Supporting friends will have our leaflet in their shops such as accessories shops, gym, hairstyling and perfume shops. Sales: 5% discount for first contact. 10% discount for second contact. 50% discount for sixth to twelfth contact. If you pay first 8 treatments, you will have 20% discount with free facial cream for women or free body cream for men. If you pay first 6 treatments, you will have 10% discount. For Student/ Family members/ older people will have 10% discount with one free treatment. For Christmas, Easter and specific holidays gifts are available. Prospecting: Keep sending message to the clients when Aroma Boutique has events and new products. Aroma Boutique will contact with clients every weekend because most people need to see and hear a message three to seven times before they will buy the product. Aroma Boutique will be celebrate particular dates of the year with special gifts and offers, for example Christmas, Easter and specific holidays. Therefore, perhaps the best place to start an aromatherapy and reflexology business is selling in festivals, trade shows and markets. Effective Marketing: Look for some low-cost ways that sole trader can enhance the perceived value of Aroma Boutiques product or service. Consequently, sales and net profit margin go up. Sole trader should not waste money in her business. For instance, sole trader calculates impact of the advertising and use only one telephone number for waste money. Benefit Power: The natural products will be made by the sole trader of the business. The natural products help people with dry, sensitive and damaged skin such as lotion and bath cream. Natural skin care products are the safest and the most effective means to maintain the good health of clients skin. Conversion: The advertising is magnetic so that is will attract peoples attention. The colours are interesting and associated with essential oil bottle logo. The colours of website design are similar to those of the advertising that will promote the marketing of Aroma Boutique. The pictures of advertising and web site associated with essential oil, natural products and massage. Timescales: The Aroma Boutique will be open in September 2013. The tasks will be controlled by Theodora Polydorou, the sole-trader and will be placed in timetable. The key tasks have been organized in order of implementation: Akis Express Ltd Design website Advert in leaflet The calculation for these breaks down as: Akis express Ltd  £50 Design website  £150 Advert in leaflet  £50 _______________ Total  £250 The timeline of these tasks will be as follows: Akis express Ltd delivers leaflet and product on 5th September Design website set up on 10th September Advert in leaflet will be prepare on 11th September